Google Analytics ID: This is your unique property ID provided by Google Analytics, which you need to integrate into your Piksera site. This ID looks like UA-12345678-9 and is essential for linking your website to the Google Analytics service.
- How to Find Your Google Analytics ID: You can find this ID in your Google Analytics account under the Admin tab by selecting the property you want to track. It’s usually found in the property settings.
- Setting Up: To set up Google Analytics on your Piksera site, you typically need to enter this ID into the corresponding field in your CMS settings. This enables the tracking code that Google uses to monitor visitor activity on your site.
Features of Google Analytics Integration
- User Engagement Tracking: By integrating Google Analytics, you can see detailed analytics about how visitors interact with your website, including page views, session duration, bounce rates, and much more.
- Traffic Sources: Understanding where your traffic comes from (e.g., direct visits, search engines, social media) helps you tailor your marketing strategies to better target potential visitors.
- Behavior Flow: Google Analytics provides insights into the path visitors take through your site, highlighting which content keeps people engaged and where you might be losing their interest.
- Conversions: You can set up goals in Google Analytics to track when users complete specific actions, such as signing up for a newsletter or making a purchase.
Google Analytics Server Side Tracking
Enable Server Side Google Analytics Tracking: This feature allows you to implement Google Analytics tracking on the server side. Server-side tracking offers several benefits over client-side (browser) tracking, including more accurate data collection, improved site performance, and enhanced security and privacy for users.
Advantages:
- Reduced Client-Side Load: Offloads some of the processing to the server, which can improve load times and performance on the client-side.
- Enhanced Data Accuracy: Helps bypass issues related to browser-based tracking blockers, ensuring more comprehensive data collection.
- Privacy and Compliance: May aid in complying with privacy regulations by providing more control over the data collected and transmitted.
To activate server-side tracking in Piksera, you would typically find an option in the Google Analytics module settings where you can enable this feature, ensuring that your setup is aligned with the latest web tracking technologies and privacy standards.
Integrating Google Analytics with your Piksera website can significantly enhance your ability to understand and optimize your website's performance, making it an essential tool for website owners and marketers.
